About Stupid Simple Fitness Apps
We build nutrition tools for people who want useful guidance without clutter, judgment, or unnecessary complexity.
Origin Story
It started with a simpler way to track food…
In 2015, Steve Weatherly founded Venn Interactive after leaving a career in the video game industry. Existing diet apps felt slow, crowded with ads, and difficult to trust, so he set out to build something different.
Stupid Simple Keto was one of the earliest apps designed specifically for tracking a keto diet. Stupid Simple Macro Tracker followed, bringing the same fast, visual approach to calories, protein, carbs, and fat. Colorful food icons made everyday foods easier to spot, while a clear daily dashboard showed progress without forcing users through layers of menus.
More than a decade later, Stupid Simple has grown into a family of nutrition, recipe, and meal-planning tools used by millions of people.
Core Beliefs
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Customers come first
We make product and business decisions with the customer experience in mind. Free versions stay usable with minimal ads, and every paid option is ad-free.
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Your data belongs to you
We do not sell your personal data. We design our products and policies to give you control over the information you choose to store with us.
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Nutrition data should be trustworthy
Our food database is built from reliable sources, including USDA data, manufacturer information, and carefully reviewed community entries.
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Useful tools should be affordable
Each app offers flexible ways to upgrade: subscribe for a lower upfront cost or choose lifetime access and pay once.
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Human help matters
Our support team includes NASM-certified diet coaches who understand both the apps and the real-world challenges behind changing how you eat.
Contact us
Questions? We’re here to help.
Whether you need help choosing an app, managing your account, or solving a technical issue, send us a message and our team will get back to you.